Larry Sauer
Head of Business Development- Digital Seat Media
Working in Professional Sports for over a decade, Larry is full of experience and has worked with teams like the New York Giants, New York Jets, and the Brooklyn Nets. Working in both the Sales and Partnerships industry, he has now taken his skills to Digital Seat Media, where he is the Head of Business Development. Digital Seat Media specializes in mobile web-based platform that provides interactive fan engagement at live events by allowing fans to simply scan a QR code-enabled tag located directly on the armrest of their seat.
Chris Pierce
Vice President, Fan Commerce- New York Jets
Chris has spent over 22 years in the New York Jets organization, and his current role as VP of Fan Commerce involves being responsible for all retail ventures, and managing the food and beverage program for all areas of MetLife Stadium including suites, clubs, general admission and plazas. He is also one of the members of the Jets Legends Community Program, in which he manages relationships with Jets alumni. Academically, Chris is an adjunct instructor at New York University's School of Professional Studies and earned his Master’s degree in Sport Business from Temple University.
Joe Asher
Former President of Sports Betting- IGT
While working as President of Sports Betting at IGT, Joe led the company's ongoing expansion of the IGT PlaySports sports betting business in North American markets. A Blue Hen alum, Joe was the CEO of William Hill US when the business was created in 2012 until it was sold to Caesars in 2021. He has a long background in the gaming industry and a lifelong passion for the race and sports betting business.
Rachel Parrish
CEO, Rae Christine Agency
Rachel has a 15-year career in sports and entertainment communications and crisis management developing compelling storylines and campaigns for brands including the NBA, WNBA, State Farm, NBC Sports, Alli Sports, the NBA Retired Player's Association and the NWSL. In 2022, she founded Rae Christine Agency, a public relations, marketing and personal branding consultancy in the sports and entertainment industries.
Daishell Flynn
Principal Sports Consultant- Amazon Web Services (AWS)
In Daishell's current role, he works providing strategic advisory services to sports customers on how to realize business objectives through the implementation of machine learning, digital transformation, and cloud innovation use cases. Daishell also previously worked as Head of Content Innovation with Prime Video Sports, in which he helped to augment Prime Video's live sports rights and improve the viewing experience on Prime Video.
